Hobbii
How a Unified System Transformed Efficiency
About Hobbii
Hobbii is a Danish-based company that specializes in selling yarn, knitting supplies, and other crafting materials online. Although it began as a small business in 2015, it has since experienced significant success and growth. Today Hobbii is the fastest-growing company in Denmark. From their 10,000 m² warehouse the company ships +1.5 million parcels each year to yarn lovers all over the globe and so far has opened 8 retail stores across Denmark and Germany.
Hobbii's success can be attributed to recognizing the increasing popularity of knitting and crocheting as hobbies, embracing the online retail model with a strong presence across e-commerce platforms, and a commitment to providing excellent customer service, product quality, and innovation.
Elevating Hobbii's ERP
In a digital era defined by brisk transformations, e-commerce retailer Hobbii found itself facing an increasingly common challenge. Despite having adopted the popular Odoo ERP system, they found themselves lacking the internal expertise necessary to fully leverage its potential. This is where ForgeFlow entered the picture, offering their deep expertise in ERP solutions.
Back in 2019, Hobbii had already embraced Odoo as their go-to solution. However, as Hobbii began to experience a swift surge in business growth, the once capable internal team found themselves overwhelmed by the escalating demands to continually adapt and enhance the ERP system. This bottleneck led to noticeable inefficiencies cropping up across finance and supply chain management. Recognizing this need for specialized ERP expertise, Hobbii turned to ForgeFlow.
Upon partnering, ForgeFlow and the Hobbii core ERP team began to implement a series of improvements in the ERP system, which continues today.
Migrating to a Newer ERP Version
Migrating to a newer version of an ERP system is always a challenging task, and was especially so at Hobbii due to the sheer volume of data stored in the database. The process of upgrading to a newer Odoo version involves analyzing in detail the differences in terms of database structure and features between the old and new version, migrating code and the database schema, and ensuring the optimal performance of the migration process to ensure minimal downtime.
This migration was possible thanks to ForgeFlow's deep understanding of Hobbii's processes and their expertise in the upgrade of complex Odoo databases using OpenUpgrade. The migration process was very successful, and enabled Hobbii to take advantage of new ERP features, performance improvements, bug fixes, improved usability, security enhancements and better integration with the latest Python version.
Faster Reconciliation with Payment Providers
Companies like Adyen or Klarna are financial technology companies that provide businesses with online platforms for processing a variety of payment options from customers around the world, facilitating seamless, secure, and flexible transactions. By integrating these payment providers with Odoo, Hobbii could automate the reconciliation process and match payment information with invoices, reducing manual workload and minimizing errors.
Streamlining Warehouse Operations
Hobbii adopted a progressive approach in their warehouse operations. Initially, a solution was built where workers would employ specialized gloves outfitted with integrated barcode scanners. Concurrently, an arm-mounted mobile device displayed the details of the order to be fulfilled. This innovative combination of technology facilitated a conducive work environment, allowing associates to maintain their dexterity during the picking and packing process. Additionally, the ERP system was designed to optimize the order picking based on the warehouse layout, ensuring the shortest possible routes and streamlining the overall order processing operation.
Full Warehouse Automation
By 2023 Hobbii's warehouse was a bustling hive of activity, stocked to the brim with a diverse range of yarns, needles, and other knitting supplies. Enter AutoStore, a pioneer in warehouse automation. Known for their compact, cube-based automated storage and retrieval system, AutoStore promised increased storage density and faster order fulfillment times. Hobbii partnered with AutoStore to embark on their journey toward full warehouse automation. ForgeFlow worked closely with Hobbii's tech team to integrate the Odoo ERP system with AutoStore.
Expanding to New Countries
Founded as a modest enterprise in Denmark in 2015, Hobbii has now blossomed into a global phenomenon. Today, Hobbii maintains a strong presence in Denmark and has successfully expanded its operations to Germany and the United States.
ForgeFlow's extensive experience in implementing Odoo ERP in both the European Union and the United States proved instrumental to this growth. Our adept team was able to configure the ERP system keeping in mind a multi-company strategy, thereby fostering a seamless and successful expansion. Hobbii is now able to meet the legal requirements in all countries where they operate, perform inter-company transactions, and have a centralized and global visibility of their financials.
Our Shared Story
Get to know more about Hobbii and how ForgeFlow has helped this company from the testimonial of Morten Petersen, Co-founder of Hobbii:
Jesper Reeh from IT Operations at Hobbii, talks about his experience with ForgeFlow from an operations point of view:
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